Choosing the right keywords and researching and localizing correctly for online content in different languages is critical because keyword translation is NOT just about translating, but researching and localizing for a target locale. You will always need to find the right keywords to use in your web content to avoid attracting a different target audience than you planned and losing opportunities in the local markets you are trying to reach through your website or a campaign. That’s because people who are speaking different languages rarely have the same way of looking for products and services. Without proper keyword research, the simple translation of keywords can only go so far.
How does this relate to translation? Before starting the translation of your website, you need to know what your customers are searching for in the target language, or, put simply: which words they use to find you online. SEO specialists will use the keywords to ensure that they build their websites and PPC (pay-per-click) campaigns so that they can attract people from the search engines.
#REALTOR KEYWORDS EVERYWHERE FULL#
These are known as the keywords for this particular search term (there will be many more in the full list). At present, the top 5 searches for this topic are: Keyword research is the process you undertake to find out which keywords people use when looking for specific products or services online. Some people would type “office space”, some “rent an office”. The simple fact is, the more languages you are targeting, the more complex your keyword lists are going to be and they determine what kind of content you are going to create, how you craft the copy in your ads and the content on your landing pages.Ī keyword or keyword phrase is one or more words that people use on search engines like Google.įor example, if you are looking for office space to rent, and you type “office space for rent” into Google – this is your keyword (four words long). Keywords are the foundation of every search engine optimization and paid search strategy. International Search Engine Optimization (SEO) is the process of adapting your multilingual content and websites for search engines in different languages and countries to achieve the best rank and visibility in the search results, also known as search engine results pages (SERPs).Īnd at the core of SEO, you will find KEYWORDS.
#REALTOR KEYWORDS EVERYWHERE CODE#
Targeting multilingual online worlds takes much more than just localizing the content of your website into a foreign language and directly translating the source code of your page.